Privacy policy

 

LIKEMYCHOICE PRIVACY POLICY

Last Updated: [17/09/2026]

1. INTRODUCTION

Welcome to Likemychoice.

Likemychoice is an international e-commerce store operated and managed by LUNAR PEARL FASHION LIMITED, a company incorporated in Hong Kong ("Likemychoice", "we", "us" or "our").

Our online store is built and operated using the Shopify e-commerce platform. Shopify provides the technology and infrastructure that enables us to operate our website and online store, including certain website hosting, shopping cart, checkout, customer account, order management and related e-commerce functions.

LUNAR PEARL FASHION LIMITED is responsible for operating the Likemychoice store and for determining how and why your personal data is collected, used and processed in connection with our business, subject to applicable law.

This Privacy Policy explains how we collect, use, disclose, store, protect and otherwise process your personal data when you:

  • visit or browse the Likemychoice website;
  • create an account;
  • place or receive an order;
  • make a purchase or payment;
  • contact our customer service;
  • request a return, refund or exchange;
  • subscribe to our marketing communications;
  • interact with our advertisements, social media channels or other digital services; or
  • otherwise interact with Likemychoice.

This Privacy Policy is primarily intended for customers and visitors in the Kingdom of Saudi Arabia ("Saudi Arabia") and the United Arab Emirates ("UAE"), as well as customers in other jurisdictions where applicable.

2. WHO WE ARE

Likemychoice is operated by:

Legal Entity: LUNAR PEARL FASHION LIMITED
Jurisdiction: Hong Kong
Registered Address: Flat 903E, 9/F., Cameron Commercial Centre, 458-468 Hennessy Road, Causeway Bay, Hong Kong

Privacy Contact：contact@likemychoice.me
Website: [WWW.LIKEMYCHOICE.ME]

For the purposes of this Privacy Policy, LUNAR PEARL FASHION LIMITED is the entity responsible for the operation of the Likemychoice online store and for determining the purposes for which personal data is processed in connection with our products, services, customer relationships and marketing activities.

Our store uses Shopify as its e-commerce technology platform.

Shopify may process personal data in providing its services to us and may also process certain information for its own purposes in accordance with its applicable privacy terms and policies.

You can learn more about Shopify's privacy practices in the Shopify Consumer Privacy Policy.

3. WHAT PERSONAL DATA WE COLLECT

Depending on how you interact with Likemychoice, we may collect the following categories of personal data.

3.1 Identity and Contact Information

This may include:

  • full name;
  • email address;
  • mobile phone number;
  • country or region;
  • delivery address;
  • billing address;
  • recipient information; and
  • other contact information you choose to provide.

3.2 Order and Transaction Information

We may collect information relating to:

  • products purchased;
  • product preferences;
  • order number;
  • order date;
  • purchase history;
  • delivery information;
  • returns, exchanges and refunds;
  • promotions or discounts applied; and
  • communications relating to your order.

3.3 Payment Information

We may receive information relating to your payment method and payment transaction, including transaction status and payment confirmation.

Depending on the payment method you use, your payment details may be processed directly by the relevant payment service provider.

We do not generally store your full payment card number or security code on our own systems.

3.4 Account Information

If you create an account, we may collect:

  • account login information;
  • account preferences;
  • saved addresses;
  • wishlist information;
  • shopping preferences; and
  • other information associated with your account.

3.5 Customer Service and Communications

When you contact us, we may collect:

  • emails;
  • chat messages;
  • WhatsApp communications, where applicable;
  • customer service requests;
  • complaints;
  • product reviews;
  • feedback;
  • return/refund communications; and
  • other information you voluntarily provide.

3.6 Device and Technical Information

When you visit our website, we or our service providers may collect:

  • IP address;
  • browser type;
  • device type;
  • operating system;
  • language;
  • time zone;
  • approximate location;
  • referring website;
  • pages visited;
  • website interactions;
  • browsing activity;
  • session information; and
  • information collected through cookies and similar technologies.

3.7 Marketing and Preference Information

Where applicable, we may collect:

  • marketing preferences;
  • products viewed;
  • products added to your cart;
  • wishlist activity;
  • interactions with emails, SMS or other marketing communications; and
  • responses to promotions or campaigns.

We seek to collect only personal data that is reasonably necessary for the purposes described in this Privacy Policy.

This approach is consistent with Saudi requirements around specified purposes and data minimization.

4. HOW WE COLLECT YOUR PERSONAL DATA

We may collect personal data through the following methods:

Directly from you

For example, when you:

  • create an account;
  • place an order;
  • enter your delivery information;
  • make a purchase;
  • contact us;
  • subscribe to marketing communications; or
  • submit a return or refund request.

Automatically through our website

Certain technical and browsing information may be collected automatically when you use our website through cookies, pixels, tags and similar technologies.

Through Shopify

Because Likemychoice operates using Shopify, information relating to your account, browsing activity, shopping cart, checkout and orders may be processed through Shopify's systems.

From service providers

We may receive or process information through:

  • payment providers;
  • logistics and delivery providers;
  • customer service providers;
  • fraud prevention providers;
  • analytics providers;
  • advertising platforms; and
  • other technology providers.

From other lawful sources

Where permitted by applicable law, we may obtain information from third parties or publicly available sources.

5. WHY WE USE YOUR PERSONAL DATA

We may use your personal data for the following purposes.

5.1 To Process and Fulfil Your Orders

We use your information to:

  • process purchases;
  • confirm orders;
  • process payments;
  • arrange delivery;
  • provide order updates;
  • manage returns, refunds and exchanges; and
  • provide customer support.

5.2 To Manage Your Account

We may use your information to:

  • create and maintain your account;
  • authenticate your identity;
  • remember your preferences;
  • maintain saved addresses; and
  • provide account-related services.

5.3 To Operate Our Website

We use information to:

  • operate and maintain our website;
  • maintain shopping cart and checkout functionality;
  • improve website performance;
  • troubleshoot technical issues;
  • maintain security; and
  • prevent unauthorized activity.

5.4 To Improve the Shopping Experience

Where permitted by applicable law, we may use information to:

  • understand shopping behavior;
  • recommend products;
  • personalize content;
  • improve product selection;
  • improve website navigation; and
  • develop new services.

5.5 Marketing and Promotions

Where required by applicable law, we may use your personal data to send:

  • new product announcements;
  • promotional offers;
  • sale information;
  • discounts;
  • special campaigns; and
  • other marketing communications.

We may communicate by:

  • email;
  • SMS;
  • WhatsApp;
  • push notifications; or
  • other electronic channels where legally permitted.

5.6 Analytics and Advertising

Where permitted by applicable law and subject to required consent, we may use analytics and advertising technologies to:

  • measure website traffic;
  • measure advertising performance;
  • understand customer journeys;
  • attribute sales;
  • improve marketing campaigns;
  • personalize content; and
  • provide more relevant advertising.

5.7 Fraud Prevention and Security

We may process information to:

  • detect fraudulent activity;
  • prevent payment abuse;
  • protect accounts;
  • investigate suspicious transactions;
  • maintain website security; and
  • protect our customers and business.

5.8 Legal and Regulatory Compliance

We may process personal data where necessary to:

  • comply with applicable laws;
  • respond to lawful requests;
  • comply with tax/accounting obligations;
  • resolve disputes;
  • establish or defend legal claims; or
  • protect our legal rights and interests.

6. LEGAL BASIS FOR PROCESSING

Depending on the circumstances and the applicable laws in the relevant jurisdiction, we may process your personal data based on:

  • your consent;
  • the performance of a contract with you, such as processing and delivering an order;
  • compliance with legal obligations;
  • legitimate interests where permitted by applicable law and where those interests do not override your rights;
  • protection of the interests of the data subject or another person where legally permitted; or
  • another lawful basis recognized by applicable law.

Where consent is required, we will seek consent in an appropriate manner and provide an appropriate method for withdrawing it.

Saudi law requires transparent information about the legal basis, purpose and relevant data when personal data is collected directly from the data subject. UAE law similarly recognizes consent as one lawful basis while also permitting processing in specified contractual, legal and other circumstances.

7. DIRECT MARKETING

Where required by applicable law, we will obtain your consent before processing your personal data for direct marketing.

Marketing communications may include information about:

  • new arrivals;
  • special offers;
  • promotions;
  • seasonal campaigns;
  • discounts;
  • events; and
  • other Likemychoice products or services.

Your choice

You may stop receiving marketing communications at any time.

You can do this by:

  • clicking Unsubscribe in our marketing emails;
  • changing your communication preferences where available;
  • using the relevant preference management function; or
  • contacting us at [PRIVACY EMAIL].

For customers in Saudi Arabia, direct marketing rules require consent and a simple mechanism for stopping marketing communications; the implementing regulation also requires evidence of consent and prompt cessation after an opt-out request.

We will not charge you for withdrawing marketing consent.

8. WHO WE SHARE YOUR PERSONAL DATA WITH

[FULL LEGAL COMPANY NAME] may share your personal data with selected third parties where reasonably necessary to operate Likemychoice and provide our services.

These may include the following categories.

8.1 Shopify

We use Shopify as the technology platform powering our online store.

Shopify may process personal data in connection with:

  • website hosting;
  • shopping cart functionality;
  • checkout;
  • customer accounts;
  • order management;
  • platform services;
  • security; and
  • related e-commerce infrastructure.

Shopify's privacy documentation explains its processing roles and international data-transfer framework.

8.2 Payment Service Providers

We may share information necessary to:

  • process payments;
  • confirm transactions;
  • process refunds;
  • prevent fraud; and
  • comply with payment requirements.

8.3 Shipping and Logistics Providers

We may provide relevant information to delivery partners for:

  • order fulfilment;
  • delivery;
  • shipment tracking;
  • returns; and
  • exchanges.

8.4 Technology and Service Providers

These may include providers supporting:

  • website functionality;
  • hosting;
  • cloud services;
  • customer support;
  • communications;
  • cybersecurity;
  • fraud prevention;
  • analytics; and
  • technical operations.

8.5 Analytics and Advertising Providers

Where permitted by law and subject to applicable consent requirements, we may share or permit access to information through services such as analytics, advertising, attribution and personalization technologies.

Examples may include providers such as:

  • Google;
  • Meta;
  • TikTok;
  • Snapchat; and
  • other advertising or analytics providers actually integrated with our website.

The final list of third-party providers used by Likemychoice may change from time to time.

8.6 Professional Advisers

We may disclose information to:

  • accountants;
  • auditors;
  • legal advisers;
  • insurers;
  • consultants; and
  • other professional advisers

where reasonably necessary for our business.

8.7 Authorities and Legal Disclosures

We may disclose personal data where required or permitted by law, including to:

  • regulators;
  • government authorities;
  • courts;
  • law enforcement agencies; or
  • other competent authorities.

We do not sell personal data as a standalone commercial product.

9. INTERNATIONAL DATA TRANSFERS

Likemychoice is operated by a Hong Kong company and uses Shopify and other international service providers. As a result, your personal data may be transferred to, stored in, accessed from or processed in countries outside Saudi Arabia or the UAE.

Depending on the services used, personal data may be processed in:

  • Hong Kong;
  • countries where Shopify operates or engages service providers;
  • countries where payment providers operate;
  • countries where logistics providers operate;
  • countries where analytics or advertising providers operate; and
  • other jurisdictions necessary for the provision of our services.

We do not claim that all personal data is stored exclusively in Saudi Arabia or the UAE.

Where applicable law requires safeguards for international transfers, we will take appropriate measures to protect personal data and comply with applicable requirements.

For Saudi Arabia, the rules governing transfers outside the Kingdom require transfers/disclosures to meet applicable conditions and safeguards, including limiting transfers to what is necessary and protecting data subjects' rights and security. Certain transfers may also require a risk assessment.

Shopify separately maintains mechanisms governing international and onward transfers of personal data through its global infrastructure and service providers.

10. DATA SECURITY

We take reasonable technical, organizational and administrative measures designed to protect your personal data against:

  • unauthorized access;
  • unauthorized disclosure;
  • alteration;
  • loss;
  • destruction;
  • misuse; and
  • other unlawful processing.

Security measures may include:

  • access controls;
  • authentication;
  • encryption where appropriate;
  • monitoring;
  • secure technology infrastructure;
  • restricted employee access; and
  • security procedures.

However, no method of transmission over the internet or method of electronic storage can be guaranteed to be completely secure.

11. DATA RETENTION

We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy or as required by applicable law.

Retention periods may depend on:

  • the type of information;
  • the purpose for which it was collected;
  • whether you maintain an account;
  • whether an order or dispute remains active;
  • legal and accounting requirements;
  • fraud prevention requirements; and
  • applicable data protection requirements.

When personal data is no longer required, we will take reasonable steps to delete, anonymize or securely dispose of it in accordance with applicable law.

Saudi guidance recognizes retaining data only for as long as necessary to fulfil the specified purpose or as required by applicable laws and regulations.

12. YOUR PRIVACY RIGHTS

Depending on your location and applicable law, you may have certain rights concerning your personal data.

These may include the right to:

  • know how your personal data is collected and used;
  • request access to personal data we hold about you;
  • request a copy of your personal data in a readable format;
  • request correction of inaccurate or incomplete information;
  • request deletion or destruction where legally permitted;
  • withdraw consent where processing is based on consent;
  • object to certain processing where applicable;
  • request restriction of certain processing where applicable; and
  • lodge a complaint with a competent data protection authority.

Saudi PDPL expressly provides data-subject rights including information, access, obtaining data in a readable format, correction/update and destruction in specified circumstances.

The availability and scope of particular rights may differ according to your jurisdiction and the circumstances of the processing.

13. HOW TO EXERCISE YOUR PRIVACY RIGHTS

You may submit a privacy-related request by contacting:

Privacy Email: [PRIVACY EMAIL]

Please include:

  • your name;
  • contact information;
  • country of residence;
  • the nature of your request; and
  • any relevant information that helps us identify the account or transaction involved.

For security reasons, we may request reasonable information to verify your identity before completing certain requests.

We will respond within the period required by applicable law.

Where we are unable to comply with a request, we will explain the applicable reason where required by law.

14. COOKIES AND SIMILAR TECHNOLOGIES

Likemychoice uses cookies, pixels, tags, scripts and similar technologies through our Shopify-powered website.

These technologies may be used to:

  • operate essential website functions;
  • maintain your shopping cart;
  • support checkout;
  • remember your preferences;
  • understand website usage;
  • measure performance;
  • analyze marketing campaigns;
  • personalize content; and
  • support advertising and remarketing where permitted.

Certain technologies are necessary for the operation and security of our website.

Other technologies, such as analytics or advertising technologies, may be subject to your consent depending on your location and applicable law.

For more information, please see our Cookie Policy.

Shopify provides customer privacy settings that allow merchants to configure privacy policies, cookie banners and regional privacy settings. Shopify also states that merchants are responsible for reviewing default privacy settings and ensuring that third-party integrations respect applicable consent requirements.

15. THIRD-PARTY WEBSITES AND SERVICES

Our website may contain links to third-party websites, applications or services.

These third parties may have their own privacy policies and practices.

Likemychoice is not responsible for the privacy practices of third-party websites or services that we do not control.

We encourage you to review the privacy policy of any third-party service before providing personal data.

16. CHILDREN'S PRIVACY

Likemychoice is intended for customers who are legally permitted to use online shopping services under applicable law.

We do not knowingly collect personal data from children where doing so is prohibited by applicable law.

If you believe that a child has provided personal data to us in circumstances where such collection is not permitted, please contact us at [PRIVACY EMAIL].

17. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect:

  • changes to our services;
  • changes to our business operations;
  • changes to Shopify or other technology providers;
  • changes to our use of cookies or tracking technologies;
  • changes to applicable laws; or
  • improvements to our privacy practices.

When we update this Privacy Policy, we will publish the revised version on this page and update the Last Updated date.

Where required by law, we may provide additional notice of material changes.

18. CONTACT US

For questions, concerns or requests relating to this Privacy Policy or your personal data, please contact:

LUNAR PEARL FASHION LIMITED

Hong Kong

Registered Address: Flat 903E, 9/F., Cameron Commercial Centre, 458-468 Hennessy Road, Causeway Bay, Hong Kong
Privacy Email: contact@likemychoice.me
Customer Service Email: contact@likemychoice.me